Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online
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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

About the Author

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators� Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Barry J. Babin has authored more than 100 research publications in some of today''s most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science�s prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Jon is an Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has pulished articles in journals such as Entrepreneurship Theory & Practice, Journal of Management, and the Journal of Business Research.

Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal Of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.

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4.0 out of 5 starsVerified Purchase
The search function in the Kindle version worked fantastic. This book was required for a Research Methods ...
Reviewed in the United States on December 14, 2016
The search function in the Kindle version worked fantastic. This book was required for a Research Methods course I took over the Summer of 2016. It was a good book, the later chapters became more difficult to take in with all the formulas. However, the book was laid out... See more
The search function in the Kindle version worked fantastic. This book was required for a Research Methods course I took over the Summer of 2016. It was a good book, the later chapters became more difficult to take in with all the formulas. However, the book was laid out well and easy to understand.
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Reviewed in the United States on January 23, 2017
This is a book for class. So far so good. It is a textbook rental which saved me hundreds of dollars. It''s a $400 book roughly and I rented it for less than $50.
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Poor poor poor condition
Reviewed in the United States on January 21, 2019
Binding/outer cover arrived coming completely off book-ridiculous
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Book can be read
Reviewed in the United States on January 24, 2019
The only issue with the book I received yesterday is that the pages are detached fron the hard cover, other than that, it is good.
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Exactly as advertised
Reviewed in the United States on December 23, 2018
Exactly as advertised
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It does not allow speech to text which can be a huge hindrance.
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Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online

Business Research Methods (with Qualtrics online sale Printed Access 2021 Card) online